Increasing CTR

Making real money using Google’s AdSense program is easy. The key is to increase the AdSense click through rate (CTR) on a site. This means converting traffic to your site into traffic to your advertisers' sites.

Theoretically this is very easy. Making it work in practice, however, requires a some time and effort. But, if you are able to increase the CTR, the results can be quite surprising. In fact, many people who have mastered this to their favor have done wonders for their lives.

Let’s look at some of the ways to achieve this.

• Search Engine Optimization. This requires you to increase the concentration of highly used search engine keywords on the website. This works on the principle that if enough people visit your site, some of them will actually click through to the ads. The website content should also be rich in keywords while still offering good information.
• Make ads blend in. Another way is to make the adverts look similar to the website content in color schemes, fonts etc.
• Reduce outgoing links. By limiting the visitor's option of where to go next, the CTR can be increased very easily.
• Try different ad sizes. This is basically a trial-and-error method of experimenting with the size and color schemes of the ads to find out which works best for your site.

The process of increasing the CTR will be slow and hence time consuming, but the effort is well worth the results. The idea is to make a site relevant and enticing enough that visitors will want to click through on the ads to learn more about potential products and services related to the content.

Beware: Repeatedly reloading your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.